Marketing Your Home
Marketing Your Home
Marketing your home is much more than just listing it on the MLS and letting the internet do all of the work. Sometimes it really is that simple, but more often than not, it’s going to require a little more legwork from your Agent. It’s important that your Agent understands the market and competition and also takes the right steps to keep your listing from becoming stale. Our Agents monitor several different metrics to see how a listing is being viewed online and then look for ways to improve that listing’s exposure to get it in front of the right Buyer’s eyes.
When you make the decision to sell, it is important that you prepare your home and keep it clean at all times. It is very important that any potential Buyer is able to envision your home as their future living space. This can mean that you may need to declutter to maximize the space in each room, put away or store personal items and pictures, paint walls to a neutral color, eliminate all odors, and have a plan for your pets during showings.
Professional photos are a must!! Our Agents can provide a professional photographer to capture the beauty of your home and property. The photographer should take a minimum of 20 photos which will give us plenty of options for marketing your property throughout online and offline sources.
Most photographers can also create a virtual tour that can be included on the MLS as well as any other marketing campaigns. A photo or video virtual tour can also be included with each property. Outdoor drone videos are available for extra fees. We only recommended drone photography for properties with 2+ acres, properties with unique features, or properties valued at $1,000,000 or higher.
Open houses are not as important as they were several years ago because a Buyer now has countless options to view your home online. Some Buyers still like the idea of looking at houses alone on a Saturday or Sunday. Because of that reason, you should discuss with your Agent whether you would like them to host Open Houses or not.
Once listed, your property will be available immediately on our local MLS and within 24 hours on the nationwide feeds. Your Agent may also create online ads targeted to Buyers within a certain radius. There are also several “Agent only” private groups online where Agents are able to share coming soons, listings, or any other updates to their colleagues that may have interested Buyers. You and your Agent should discuss where and how your Agent plans to market your home online.
E-mail is another option for your Agent to market your home. By keeping in touch with their personal and business networks, Agents may periodically send out e-mails to past clients and friends. Your Agent may also subscribe to certain local groups where colleagues are able to exchange Buyer needs and wants.
Print is not completely dead and can still be useful. It’s best when used to market a unique property like an equestrian farm. In this case, it could be marketed to a niche print outlet that caters to individuals that may have an interest in a property of that type.
The MLS (Multiple Listing Service) is the listing database that only licensed Agents can access to list and promote your home for sale. Equally, Agents representing Buyers will use the database to discover and show homes to their Buyer clients.